Ogury for Brands
Ogury offers the most powerful mobile targeting available to media agencies and brand advertisers. Ogury’s proprietary mobile data is collected directly from users’ devices, allowing you to effectively reach your target audience at scale. Significantly increase engagement rates and campaign performance over industry benchmarks, trackable with all major third parties such as Google, DoubleVerify, IAS, Sizmek, and Medialets.
Ogury’s strictly opt-in mobile data collection methods allow for the most sophisticated targeting model on the market. By using only first party data collected directly from user devices, Ogury offers a comprehensive user journey picture, mapping across all mobile web and app usage from over 400m profiles.
Ogury’s proprietary, 1st party, behavioral and interest data is unique to the company and cannot be accessed through any other network.
Best Performance for Every Campaign
By combining this proprietary data with its own innovative algorithmic technology, Ogury offers the most effective mobile ad targeting available.
GDPR Ready By Design
From day one, Ogury and all of its associated products have been built around the principles of fairness, transparency, accountability, accuracy, and users rights. Unlike other players in the market, there are no new processes or changes to our products required in order for us to meet the regulations outlined by the GDPR. User data is only generated after users explicitly opt-in, which can be rescinded at any time. Withdrawal of this consent does not have any negative impact on user experience other than no longer receiving targeted ads.
Ogury targets based on true, accurate, and recent mobile user behavior; from any website visited, to any app downloaded, app usage data, and device information.
Ogury generates data based on what individual users do on their mobile devices; which sites they visit, and which apps they use.
We analyze this data to build anonymous, real-time user profiles.
Our Business Intelligence team and machine learning algorithm match each of these user profiles according to their relevancy to a given campaign in order to optimize the ad delivery.
360 Mobile Analytics
360 Mobile Analytics is a suite of data products which offer brands the most comprehensive and accurate view of exactly what users are doing on their mobile devices (the ‘Premium Audience Profile’) as well as performance benchmarking against competitors (the ‘Media Battlecard’).
These insights are designed to allow you to refine your media buying approach, business development, and competitive strategies. The most comprehensive of Ogury’s data solutions is the ‘Total Audience Profile’, illustrated in more detail below.
The Overview provides a summary of key metrics related to your brand and its target mobile audience. Identify the location of your most relevant users, and pinpoint potential hotspots for promotional activity. Make decisions based on the gender balance of your audience and gauge support within specific age-banded groups. Identify how individuals connect to your brand, through which device types and models.
Age, Gender and Map View
Repartition for each company
(App Owners & Website Visitors)
- Competitive Map View
- Gender Repartition
- Age Categories
Connection and Device Type
View App Owners and Website Visitors by:
- Device type (smartphone or tablet)
- Connection (Wi-Fi, 2G to 4G)
- Brand and model
The Engagement panel describes the various ways in which your mobile audience interacts with a brand. For websites, this includes the average number of pages viewed, the overall number of sessions, and much more.
For apps, view the averages of total time spent per day, dwell time per session, and the number of sessions per day. Identify the days of the week on which your audience is the most active, and view the breakdown between inactive, low, mid, and highly active users.
- Unique visitors and sessions per visitor
- Volume of website pages viewed by visitors
- Visits overlap, Exclusive and shared audience
- between each competitor
- Visits Market share between each competitor
- Visitors market share between each competitor
- Downloads market share between each competitor
Visits Overlap, Exclusive and Share Audiences Between Each Competitor
- App usage overview for app users per competitor
- Apps activity profiles (from ‘inactive’ to ‘highly active’)
- Possession overlap, exclusive and shared owners
- Apps usage overlap, exclusive and shared users
The Persona panel provides more of a deep-dive, personal view of your audience, describing their user journey before and after visiting your app or website. Identify what specifically makes them your audience vs the rest of the country, judging what they like and dislike based on applications they own. This breakdown is designed to help you build a truly bespoke media strategy to execute through the power of the Ogury network.
- Referrer websites visited 10 mins before the session
- Apps used the same day
- Discriminant referrer websites
- Discriminant referrer apps
- Discriminant websites for visitors and app owners
- Discriminant apps for owners and website visitors
- Most and least representative app categories for owners