Behind The Screens

The Power of Socio-Demo Insights

Ogury, the creator of the first marketing engine driven by user choice, took a deep-dive into the socio-demographic profiles of mobile users in the USA, the UK, France, Italy, Germany and Spain.

Using Ogury Active Insights, we explored the mobile use of five specific age groups, ranging from 18 to 64. The study ran in 2019, to gain a more granular understanding of the interests and affinities of each age group.

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Discover more about Ogury

  • Top 10 App Categories, based on app possession, per age group
  • Top 10 App Affinities & User Analysis, based on app possession, per age group
  • Key takeaways, per age group

Ready to uncover real mobile behaviour?