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Our Data

Ogury partners with thousands of apps globally to generate unique interest and behavioral data directly from more than 400 million unique mobile user profiles in more than 120 countries.

Ogury enables the most comprehensive view of the complete mobile user journey with 1st party device-level mobile data, which is unique in depth, recency and accuracy, and not available anywhere else.

GDPR Ready By Design

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Ever since the company’s launch in 2014, Ogury’s data collection methods have been aligned with the central tenets of GDPR; fairness, transparency, accountability, accuracy, and users rights. We only collect interest and behavioral data directly from users’ devices after they have accepted our explicit opt-in agreement. Once accepted, this applies to any website visited, any app downloaded, and all app usage data from that device, enabling us to build the most comprehensive view of audience behavior. Ogury has partnered with thousands of apps globally to collect this ‘true’ mobile data from more than 400 million unique mobile user profiles in more than 120 countries. This exclusive first-party data cannot be accessed through any exchange or by any other means.

How Ogury Generates Data

1. SDK Integrated

Ogury's SDK is integrated into selected partner apps.

Integrate Our SDK
Integrate Our SDK

1. SDK Integrated

Ogury's SDK is integrated into selected partner apps.

2. Explicit User Opt-In

Before collecting any data we show a consent notice in partner apps detailing the data collected and usage to each user. Users are given full control and transparency.

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Optin1

2. Explicit User Opt-In

Before collecting any data we show a consent notice in partner apps detailing the data collected and usage to each user. Users are given full control and transparency.

Users are given full control and transparency, they need to explicitly opt into the data collection. If they do not opt in Ogury does not collect data.

3. Raw Signal Collection

After opt-in Ogury collects raw data signals from mobile devices which we are able to translate into meaningful and useful data with our proprietary technology.

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raw-data-signal

3. Raw Signal Collection

After opt-in Ogury collects raw data signals from mobile devices which we are able to translate into meaningful and useful data with our proprietary technology.

4. Data Generation

We are the only company able to generate 1st party behavioral data on the complete mobile user journey including apps installed, app usage and web browsing.

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data-generation

4. Data Generation

We are the only company able to generate 1st party behavioral data on the complete mobile user journey including apps installed, app usage and web browsing.

Ogury Mobile Data

What you see

A few minutes per day of the user journey, what happens on your apps and on your sites.

What Ogury Generates

The complete user journey, every app or website the user uses or visits the entire day on their mobile device.

A few minutes per day of the user journey, what happens on your apps and on your sites.

The complete user journey, every app or website the user uses or visits the entire day on their mobile device.

Ogury Insights

The definitive suite of data products for advertisers and app publishers.

Ecosystem Intelligence includes the ‘Premium Audience Profile’, the ‘Media Battlecard’ and the ‘Total Profile’, each offering brands the most comprehensive and accurate view of their target user’s journey on mobile. Ogury’s data suite highlights the facts and criteria that influence engagement, enable performance benchmarking against competitors, and grant the opportunity to design completely bespoke user traffic analysis.

With Active Insights, app developers enjoy a seamless integration between app analytics and marketing actions by working with the deep analytic features and audience building only available through Ogury.

Brands

Gain exclusive insights into your users' mobile behavior and interests, your competitors' users, and your market.

App Publishers

Get all-knowing benchmarking insights for the entire app market and all of your competitors.