3 Trends Shopper Marketers Should Watch Out For in 2019

Blog – Jan 08 2019 3 Trends Shopper Marketers Should Watch Out For in 2019 Last year, total sales in the CPG category grew 2.6% year-over-year, with digital CPG sales increasing by nearly 30%. The new year presents new opportunities and continued growth for the CPG industry. To capitalize on these new opportunities and get…

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Scale, absolutely! But not at the cost of data quality and user trust

Blog – Dec 04 2018 Scale, absolutely! But not at the cost of data quality and user trust Everyone talks about scale. There are many areas where scale is important. Business, organization, ecosystem, growth, data, reach and more. In this article we explore the aspects of scale that relate to marketing execution and performance. Any…

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Four Barriers to Effectiveness in Mobile, and How to Overcome Them

Blog – Nov 14 2018 Four Barriers to Effectiveness in Mobile, and How to Overcome Them For organizations seeking to engage consumers on mobile, and/or generate revenue from mobile apps and websites, an effective mobile strategy is paramount. But sadly, effectiveness in mobile is all too often hampered by a combination of bad data and…

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The Simplicity Advantage: Integration is Innovation

Blog – Oct 19 2018 The Simplicity Advantage: Integration is Innovation The convenience of mobile has redefined our lives as consumers. With personal assistants and connected applications we search, shop and communicate instantly and seamlessly. For organizations seeking to engage consumers on mobile and generate revenue from digital properties however, life isn’t so simple. Building…

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Algorithm & Blues: Bad Data Equals Bad AI

Blog – Oct 11 2018 Algorithm & Blues: Bad Data Equals Bad AI Making use of artificial intelligence is an essential part of informing and activating an effective mobile strategy. 84% of marketing organizations have implemented AI and machine learning this year. But today, it seems every marketing solution claims to have best-in-class AI, or…

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Programmatic Problematic No More: Intelligent Deals from Ogury

Blog – Jul 25 2018 Programmatic Problematic No More: Intelligent Deals from Ogury Programmatic is now one of the fastest growing marketing channels and has become integral to the digital strategies of marketers the world over. eMarketer estimates that programmatic ad spend will reach $33 billion this year and will hit $46 billion in 2019.…

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Ogury Data Powers eMarketer Mobile Music Study

Articles, Blog, Ogury News – Jun 20 2018 Ogury Data Powers eMarketer Mobile Music Study Mobile devices have fundamentally changed the way that we consume digital entertainment, particularly music. As well as a plethora of apps and streaming services available today, the number of people streaming music through their phones reached an all time high…

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The Award-Winning GDPR Grandmaster Challenge

Blog, Ogury News – Jun 14 2018 The Award-Winning GDPR Grandmaster Challenge Before the official passing into law of the EU’s General Data Protection Regulation (GDPR) on May 25th, we decided to do something a little different. To offer a brief respite from the torrent of opt-in request emails and notifications titled ‘we’ve updated our…

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