Algorithm & Blues: Bad Data Equals Bad AI

Blog – Oct 11 2018 Algorithm & Blues: Bad Data Equals Bad AI Making use of artificial intelligence is an essential part of informing and activating an effective mobile strategy. 84% of marketing organizations have implemented AI and machine learning this year. But today, it seems every marketing solution claims to have best-in-class AI, or…

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Programmatic Problematic No More: Intelligent Deals from Ogury

Blog – Jul 25 2018 Programmatic Problematic No More: Intelligent Deals from Ogury Programmatic is now one of the fastest growing marketing channels and has become integral to the digital strategies of marketers the world over. eMarketer estimates that programmatic ad spend will reach $33 billion this year and will hit $46 billion in 2019.…

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Ogury Data Powers eMarketer Mobile Music Study

Articles, Blog, Ogury News – Jun 20 2018 Ogury Data Powers eMarketer Mobile Music Study Mobile devices have fundamentally changed the way that we consume digital entertainment, particularly music. As well as a plethora of apps and streaming services available today, the number of people streaming music through their phones reached an all time high…

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The Award-Winning GDPR Grandmaster Challenge

Blog, Ogury News – Jun 14 2018 The Award-Winning GDPR Grandmaster Challenge Before the official passing into law of the EU’s General Data Protection Regulation (GDPR) on May 25th, we decided to do something a little different. To offer a brief respite from the torrent of opt-in request emails and notifications titled ‘we’ve updated our…

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Introducing Consent Manager – Available From Today

consent manager

Blog, Ogury News – May 23 2018 Introducing Consent Manager – Available From Today Today marks the launch of Ogury’s latest tool specifically designed with the needs of publishers in mind; Consent Manager, the world’s first open source consent management platform. At the cusp of a new post-GDPR, any company that handles the data of…

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Take The GDPR Grandmaster Challenge

Grandmaster Challenge

Blog – May 21 2018 Take The GDPR Grandmaster Challenge After two years of build-up, it’s finally here – the General Data Protection Regulation comes into effect on Friday, May 25th. Even after all of the surrounding press coverage and onslaught of emails from every company you’ve ever dealt with online, given the complexity of…

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GDPR: Forget Fines, Focus on the Opportunity

Blog – May 16 2018 GDPR: Forget Fines, Focus on the Opportunity With the EU’s General Data Protection Regulation (GDPR) just around the corner, much of the conversation around the new legislation has focused on its potential pitfalls. While it’s certainly important to keep the hefty fines of either €20 million ($24.7 million/£17 million) or…

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GDPR: Your Community Questions Answered

Articles, Blog – May 09 2018 GDPR: Your Community Questions Answered The upcoming General Data Protection Regulation (GDPR) will affect user data privacy handling for a huge number of businesses in a variety of different ways. Given the scope of this shift in the legal landscape, compliance with the new laws can be something of…

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