Consent-Marketing: What can annoy the user quickly

Oct 02, 2019

Vanessa Palladino

Opinion piece by Jan Heumüller. With the basic data protection regulation, the well-known data-based marketing has changed. We are now talking about Consent-based Marketing. It’s about more than getting approval from users, explains Jan Heumüller, Managing Director DACH Ogury, in a guest contribution for etailment.