Company Description

Founded in 2014, Ogury provides the most advanced Mobile Journey Marketing solution, where organizations can access the integrated data and technologies necessary to understand the entire mobile user journey, and market across it. In full compliance with the most stringent laws protecting users, brands, and publishers, and with a sharp focus on operational simplicity, Ogury's MJM solution delivers unmatched user engagement and mobile asset revenue to 900 brands and 3500 publishers across the globe. Join us today and take part in the creation of a ‘unicorn’ with the ambition to simplify and give transparency to the relationship between brands, publishers, and mobile users. By joining Ogury, you will be working with a smart, talented, and dynamic group of people who encourage every member of the team to achieve their maximum potential.

Location

This role will be based in Ogury's London office.

The position

As part of the Global Marketing team, this role exists between digital marketing, traditional marketing, business operations and technical operations. This role serves to optimize and improve all marketing processes, systems and intelligence for the global marketing team. You will drive operations management for the Revenue Optimization framework. You will work to improve workflows, remove roadblocks, and promote efficiencies in the marketing processes. You are fluent in data analysis, and are capable of using CRM tools (Salesforce), Marketing Automation tools (Marketo), Web Analytics tools (like Google Analytics) to track marketing performance and recognize opportunities for improvement. You will create marketing process for all marketing software and infrastructure for the organisation on a global level. You will be also own planning and budget management for the entire global marketing function.

Key Tasks & Accountabilities

  • You are the liaison between marketing, operations and commercial departments
  • Analyse funnel performance and make performance improvement decisions
  • Create, analyze, and optimize marketing processes
  • Monitor feedback from the marketing team to improve process and promote efficiency
  • Inform marketing strategies based on funnel and data analysis
  • Handle the integration and maintenance of marketing software and infrastructure
  • Create documentation of marketing software processes and infrastructure
  • Forecast, plan, monitor and optimize marketing budget across all regions and channels
  • Propose marketing strategies based on DLG funnel and data analysis
  • Monitor the data flow in the CRM, take ownership of the data integrity passed through to the sales teams
  • Ensure process alignment and consistency throughout the business and markets
  • Manage SLAs and accountability across integrated teams (traditional marketing, digital marketing, sales teams)
  • Monitor performance across the board on a global level, extract learnings and improve process and promote efficiency
  • Monitor the data flow in the CRM, take ownership of the data integrity passed through to the sales teams
  • Provide performance reporting for internal stakeholders relating to all campaign(s) performance
  • Own the Marketing Operations budgets, tracking, reporting and ROI against business targets
  • Manage external agencies on technical dashboard maintenance, API & integrations
  • Manage the integration and maintenance of marketing tech stack software and infrastructure

Goals Include

  • An improvement in marketing efficiency
  • Increased deal velocity
  • Increased top of funnel deal volume
  • More consistent messaging from top of funnel to bottom of funnel
  • Improve communication and feedback loop between marketing, sales, finance and AM teams.
  • Plan, manage and optimize the marketing budget

Skills & Qualifications

  • Degree/MBA or equivalent and 5+ years working experience in similar positions.
  • Proven international experience. Working with many countries of different cultures.
  • Leadership experience with excellent communication skills, both written and verbal.
  • A modern marketer with deep understanding of digital marketing, social media, marketing automation, CRM (salesforce.com)
  • Stature, gravitas, and confidence to gain the credibility and respect of high-performing sales and marketing management team
  • Experience in data analysis of marketing & sales activities and processes
  • You have digital marketing experience conducting advertising campaigns across social media and web properties like Facebook, Twitter, LinkedIn, and Google
  • Experience with marketing automation systems such as Marketo
  • You have the ability to interface with both marketing and operations departments
  • CMS experience
  • Basic HTML knowledge will be a plus
To apply for this interesting opportunity, please send your resume to: careers@ogury.co