FAQ's

Frequently Asked Questions

1. What makes Ogury different?

Ogury, the world’s leading mobile data company, empowers organizations with the most thorough, accurate and timely knowledge of the mobile users, their entire journey and the mobile ecosystem.

With Ogury's unique real-time data businesses can accurately know the consumer's time mobile behavior, which enables effective and relevant ad targeting to reach the right audience in the most efficient way possible.

Ogury's technology improves the mobile user experience by only showing highly relevant ads to explicitly opted-in users, whereby ads become recommendations.

Ogury's higher relevancy of ads results in better ad campaign performance and best in class CPIs for app publishers and developers.

Ogury's Ecosystem Intelligence encompasses a suite of products which not only offer brands and publishers the most comprehensive and accurate view of what people are doing on their devices, but also enables performance benchmarking against competitors, and the opportunity to design completely bespoke user traffic analyses.

These unique and actionable insights can help businesses unlock opportunities to target and attract new users, enhance the consumer experience, and ultimately give engagement and sales like never before.

2. How does Ogury get its data?

Ogury generates raw data signals from mobile devices which are translated into meaningful and useful data through our proprietary technology.

Ogury shows a consent notice in partner apps to each user before generating any data. Users are given full control and transparency and they need to explicitly opt-in to the data generation for Ogury to collect any data signals.

If they do not opt-in, Ogury does not generate anything. The consent notice details the data generated and how it is used in a short and clear text description. There is a clear and simple way to consent to data generation or to decline data generation.

The consent notice is the first thing we show to a new user before we show any ads. You can nd more details in the consent notice and in Ogury's privacy policy, which can be found on the website.

3. Is data generated anonymously?

We receive clear consent from users for the raw data signals we generate. This data is then linked to individual Android Advertising IDs, which are anonymous. We do not collect names or phone numbers.

4. What data does Ogury have?

The data we generate based on raw signals is device level, first-party behavioral data (apps installed, apps usage and browsing...), context data (device type, ISP, connection type...), and personal data (email address, IPs...). Ogury's mobile data is unique in depth, recency, and accuracy and not available anywhere else. You can find more details in the consent notice and in Ogury's privacy policy, which can be found on the website.

5. Are you using location data?

We only use geolocation, so country, region, and cities based on IP addresses.

6. Is Ogury GDPR compliant?

Ogury complies with all current applicable data protection laws. Ogury is already GDPR-ready, by being aligned to the principles of lawfulness, fairness, transparency, accountability, and accuracy. Ogury and its products have been built on these principles from the company's founding in 2014.

Compared to other players in the market, we do not have to implement completely new processes or change our products drastically ahead of GDPR coming into law. For further information and full details on how Ogury is aligned with GDPR principles please see our privacy policy.

7. How does Ogury obtain consent for data generation?

While our competitors have relied on other legal grounds such as implied consent or 'legitimate interests', we obtain the explicit consent of end users. This also adds to Ogury's good reputation in terms of privacy.

Ogury shows a consent notice in partner apps to each user before generating any data. Users are given full control and transparency and need to explicitly opt-in to our data generation. If they do not opt-in, Ogury does not generate data.

The consent notice details the data generated and data usage in short and clear text. There is a clear and simple way to consent to data generation or to decline data generation. The consent notice is the first thing we show to a new user before we serve any ads.

8. How can users change their data opt-in status?

At any moment, users can decide to opt-out by resetting their AAID by changing their phone settings. After this, we cannot link any data to them or generate any more data.

On every Ogury ad we display, users are presented with a button which gives them the opportunity to opt-out. Additionally, users can opt-out via their mobile phone, the website, or via an email to privacy@ogury.co

9. How can Ogury data be used?

Ogury is the only mobile data company that unlocks the power of true mobile data to offer unique solutions for advertisers and publishers. Ogury's data is used in three different proprietary solutions: mobile ad targeting, app monetization, and mobile analytics. Ogury's data can’t be accessed in any other way.

Ogury offers the most powerful mobile ad targeting exclusively based on its own first-party data via a managed demand side service, allowing media agencies and brand advertisers access to data from true in-market users in the most relevant, efficient and effective way possible.

Ogury has proprietary high impact ad formats that are perceived as recommendations by the users rather than ads, significantly improving the post-click engagement results of the mobile campaigns. Charging based on CPC means that advertisers only pay for high-quality clicks of highly engaged users, meaning advertising waste is eliminated.

With Ogury’s app monetization solution, app publishers can earn a CPM up to six times higher than the industry average with recommended premium brand ads, significantly improving the in-app experience of their users.

For the first time ever, brands and publishers can gain a complete understanding of their target user’s journey on mobile, that of their competitors, as well as the true factors influencing engagement with Ogury’s unique 360 Mobile Analytics products.

These unique and actionable insights help businesses unlock opportunities to target and engage existing and new customers, enhance the user experience, and ultimately drive revenue like never before.

10. How can Ogury's performance be measured?

Ogury works with a variety of different tracking and measurement partners including IAS, DoubleVerify, Sizmek, Medialets, and many more. Please just ask us for your favorite tracking partner. Our tracking capability is continuously updated and enables you to ensure exceptional delivery quality.

11. How does Ogury use data?

In simple terms - user data is used by Ogury, advertisers and advertising agencies, and publishers in order to deliver adverts to end users for products and services that are actually relevant to them. This helps to create and reinforce positive user experience. Ads of this nature are commonly referred to as "interest-based advertisements" or "behavioral advertising".

In addition, Ogury also uses data for analytics, research, security, and fraud detection

Ogury may share aggregated user data with its partners to aid their understanding users apps behavior, their mobile devices, the mobile web, and engaging with Ogury ads, and to inform advertising targeting and the purchase of advertising space. Data collected with user consent are stored on our servers, at our data center in Dublin.

12. Do you work with iOS apps?

Ogury only works with Android apps. We believe that it’s all about people, not devices. Ogury sees 100% of the mobile user behavior, what they are looking for and what they want in real time, so we know if a user is in market or not. That matters much more than the device. Android users also represent a broader and more varied demographic than iOS, so you will reach your ideal user better via Android, no matter what your brand or product is. Besides, Android market share is much higher than iOS and constantly increasing.

13. How does Ogury manage brand safety?

Ogury’s brand safety policy can be found here.