Ogury Awarded IAB Gold Standard

Apr 30, 2019

Luke Geoghegan

The UK arm of the Interactive Advertising Bureau (IAB) has awarded Ogury with its Gold Standard Certification.

Since the company’s founding in 2014, Ogury has empowered end users to make informed choices about their mobile data. The Gold Standard certification from IAB UK furthers our commitment to transparency, accountability and the rights of end users.

The IAB UK Gold Standard has three core aims:

  • To bring an end to fraudulent advertising practices.
  • To increase brand safety.
  • To improve the digital advertising experience for consumers.

The initiative was launched in October 2017 as part of the IAB’s commitment to raising standards in digital marketing and building a sustainable future for the industry.

Learn more about the IAB Gold Standard here.

As part of the certification process, Ogury has adopted the Better Ads Standards outlined by the Coalition for Better Advertising. In addition, Ogury has become certified by the JICWEBS Digital Trading Standards Group (DTSG), which independently audits internal policies and processes to ensure they adhere to current Brand Safety principles.

For more on our approach to user consent, how we use data, and more see our privacy policy here.