Observing data patterns in your own apps and sites is smart. But you’re only seeing a tiny fraction of the mobile user journey. What if you could see much more? What if you could visualize, query and activate the data behind 400m mobile user journeys? Now you can.
Understand user behavior across the brands, apps and websites they visit
Uncover how your mobile assets perform against your competitors
Access intelligence on specific vertical dynamics
Activate insights to retain and expand your customer base
Active Insights for Publishers provides a comprehensive understanding on usage and performance of any app that matters to you. Benchmark competitive apps, understand your ideal users and discover factors that lead to churn.
Finally you can:
See beyond your own data, and learn where your users go before and after you. Discover specific apps and sites they engage with across their journey.
Monitor and compare your app performance, against any app that matters to you. Reveal market share, possession growth, active users, sessions per user, time per session, and more.
Identify users who left your app for competitors, and understand why. Blacklist competitive apps that are cannibalizing your audience.
"Ogury Active Insights gives us a unique advantage in a competitive space. While a lot of solutions exist to track key metrics within our own apps, nothing gives us a clear view of our competitors’ performance. This fresh perspective on the competitor landscape has revolutionized our product strategy, from updates to launches. Our ads team has also benefited hugely from understanding what users are doing on their devices outside of our apps, opening the doors to new advertisers and revenue."
Partner Manager, Perform Media
Active Insights for Brands provides visual acumen on audience and vertical dynamics across mobile. From the first time you understand your global audience across apps and websites, run queries based on verticals, and build actionable interactive reports.
UNIVERSAL INTERACTIVE REPORTS:
Audience Profile reveals important socio-demographic details on any brand or vertical you desire. Including breakdowns on gender, age, interests and more. Understand the context in which individual apps are used, and receive Ogury's media recommendations based on these audience details.
Premium Audience Profile gives you in-depth analytics on your brand’s mobile ecosystem. Deep-dive into one brand, and compare how your audiences behave and interact across an array of metrics such as: exclusive and shared audiences, reach across users, sessions and downloads, % of active vs inactive users.
Total Profile is our most complete set of insights. Unlock intelligence about your users, your audience, your competitors, and your performance against others in your category. Understand comparative rankings, socio-demographics, market reach, cross-visitation, installs and uninstalls, and even seasonality. All available for your brand, and your competitors.
VERTICAL INTERACTIVE REPORTS:
Designed specifically for the needs of CPG brands. The report defines your audience, and matches you to the perfect retailer, based on demographic breakdown and key passion points of their audience. This significantly expands your reach without sacrificing relevance.
View and understand mobile interactions within the automotive market. Compare your digital audience market share, to that of your sales, spotting gaps and opportunities. See which car models are gaining the most traction with intenders.
Ever wondered how to identify a customer you are about to lose? With Mobile Churn Insights you can. Understand the behavior of users who churn between both mobile phone brands and carriers. See which device manufacturers and carriers lost or gained the most users, and which brand is stealing the most customers away from you.
"I have been working with Ogury since the beginning and am impressed by the effectiveness of their campaigns. Not only has the quantity of traffic on our website increased, but the quality of it has also improved. The length of time and low bounce rate of users generated by Ogury makes them top campaign performers."
Brand Manager, Nintendo